One of the largest retail platforms, Amazon is planning to provide a presence in the automotive sector. The support behind this mission is none other Alexa voice assistant.
The retail giant is anticipating escalating Alexa offering soon in the coming months. This also includes an essential transformation into the software systems of vehicles.
Alexa coming in Audi and BMW vehicles
Ned Curic, VP of Amazon Alexa believes that the real North Star can be embedded with all the cars. They are delicately focusing to reach their mission. He also adds, they will get success as they own a handsome experience in the field.
Amelia Fine Morrison also confirms that Audi is planning to implement Alexa across all its vehicles. The company is on the verge of launching Alexa in all-electric crossovers. The next vehicle will redesign soon by the third quarter of this year.
Dieter May, Senior Vice President of BMW is also looking forward to collaborating with Amazon for Alexa.
The devices which are voice-enabling is adopting with a pace as compared to other industry.
Alexa specifically operates at home with an intention to reduce the work of home-owners. It allows using voice commands to turn on lights, playing music, and sharing stored information. It also controls other smart home devices, such as refrigerators, television and more.
The report also confirms that BMW and Audi can be the first to initiate carrying the installation of Alexa into their vehicles.
In the vehicle, Alexa offers drivers to access technology. With a major contribution, drivers can easily balance the command voice system. Including reading a text message, phone calls, and tuning in the music system.
Alexa is promptly stepping in the automotive industry and showing a major contribution to automakers. Amazon Web Services is also expanding its automotive presence including Cox Automotive moving its infrastructure to cloud-based operations.