Tata, Mahindra Attracts Farmers at Africa’s Largest Agricultural Expo

India’s automobile majors, Tata and Mahindra, made their existence felt at Africa’s largest annual agricultural expo. This is due to their new products useful for construction and farming.

However, a number of farmers from the continent gathered the 4 days Nampo Agricultural Trade Show in South Africa.

Tata and Mahindra, who have been participating in the event for some time now, were amid the 800 exhibitors. All these exhibitors showcase their products at the expo.

However, Mahindra South Africa’s new tractors and farming tools were on display for the very first time during the expo.

The company has also showcased its full range of farming products, comprising PikUps, generators, construction equipment, and SUVs.

“With the PikUp which locally manufacture, we are able to improve special edition models that fit our consumers’ tastes. However, still keeping our reasonable prices,” said Rajesh Gupta, CEO, Mahindra, South Africa.

“It is appropriate to introduce the S6 Kalahari, as it celebrating our 5 years of local PikUp manufacturing. We have built 1,500 fresh PikUp models in Durban since formally opening the plant in May 2018,” he said.

Mahindra has also exposed a special Farmer’s Kit that contains cattle rails and a snorkel. However, all can be added to the pickup vehicles.

“The farming community holds a special place for us. Local farmers supporting us when we first introduce our vehicle range in 2004. And they remain one of the biggest consumer groups,” he said.

Boet Erasmus said that he will sign up for a number of new tractors and spare of equipment on his farm.

The TACSA (Tata Automobile Corporation South Africa) has been displaying at NAMPO for the past 11 years. And added its Korean Daewoo saleable trucks to the number of models in the display which contain applications. These applications include construction, farming, and buses.


Michele Shepard

Michele heads the automotive news column as a author. She is hard working and ensures timely delivery of tasks. She in-depth analysis helps us deliver content with great accuracy. She pays keen attention to every small detail. Moreover, she makes sure that the content remains in compliance with set industry standards. Michele is a great performer and her contributions greatly appreciated by the company.

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